PINDER & CO helps B2B organizations define and convey value so that they are able to attract and keep clients, profitably. We do this by providing for our clients a combination of skills, methodologies and resources: a dynamic combination of next-generation-now marketing knowhow melded with what are provably some of the most experienced creative skills you could ever find.
The positive difference
This combination of up-to-the-moment thinking and knowhow about customer-focused marketing, and our long-term track record of value-creating innovation, makes us different from other marketing agencies. For example, whereas many others think of ‘innovation’ as a phenomenon born in the past ten years, members of the PINDER & CO team can hold up shining examples of industry firsts spanning a far longer period.
Value governs everything we do. Measurable value. Our value propositions for our clients are always based on our delivery of specific value that is measurably greater than our costs.
Our Values
The values that help Pinder & Co define and convey value for our clients:
We love the craft – As H.L. Mencken said: “There are no boring subjects. There are only boring writers.”
We love the content – We relish business, and get to know our clients’ industries, businesses and challenges.
We tell the truth – Communications can enthuse, persuade or motivate – but they must always tell the truth.
We work with, not for, our clients – We partner with clients, collaboratively. That way the outputs are more accurate and richer.
Great storytelling is one of the oldest of human activities. Our FREE guide gives you some ideas for applying it to today’s business challenges. More…
Coming in October 2009, Creating and Delivering Your Value Proposition, from publisher Kogan Page. David Pinder is co-writer, along with Cindy Barnes and Helen Blake, of a new volume that provides a step-by-step process for creating Value Propositions. More…
Outsourcing has long since become a mainstream business methodology. But it’s very success, and sophistication, means that there are new things to watch out for. More…