When a Value Proposition is accurately defined it can become a lived reality, conveyed using the right messages to the right target audiences via the right communications channels.
Because they have higher visibility than our ‘behind the scenes’ work, value-creating communications are the things for which PINDER & CO is perhaps best known. We’re talking about thought leading white papers, opinion influencing speeches, press articles, video scripts, predictive scenarios, website contents, media advertising, direct mail and more. The resultant words have been spoken in the United Nations, published under client by-lines in leading journals and newspapers and appeared in an assortment of guises for myriad purposes above the signatures of some of the most distinguished companies on earth.
“David [Pinder] is a highly professional and capable writer. He grasps complex content quickly
and produces great work quickly and to a very high standard. He works well with very senior executives and is someone I can trust to do interviews with board level executives and clients.
I strongly recommend him as a writer and editor.”
Senior marketing executive at Accenture
For more information, see Services – The Value Collection
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Coming in October 2009, Creating and Delivering Your Value Proposition, from publisher Kogan Page. David Pinder is co-writer, along with Cindy Barnes and Helen Blake, of a new volume that provides a step-by-step process for creating Value Propositions. More…
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